Cleetus McFarland Net Worth: How He Built His Motorsports Empire
Garrett Mitchell, better known by his online persona Cleetus McFarland, has become a prominent figure in the world of motorsports. Known for his high-octane YouTube content, jaw-dropping car stunts, and ownership of the legendary Freedom Factory, Cleetus has carved out a unique space in the automotive industry. With millions of fans tuning in to his YouTube channel, a thriving merchandise business, and multiple streams of income, Cleetus McFarland’s net worth is a hot topic among fans and enthusiasts alike.
But how much is Cleetus McFarland worth? In this comprehensive article, we’ll explore his estimated net worth, income sources, car collection, and the empire he has built around his passion for cars and motorsports.
What Is Cleetus McFarland Net Worth?
Cleetus McFarland’s net worth is projected to range between $5 million and $8 millions. His wealth primarily stems from his YouTube channel, where he generates significant revenue through ad revenue, sponsorships, and merchandise sales. Additionally, Cleetus owns the Freedom Factory, a racetrack in Florida, which further boosts his income through events, sponsorships, and ticket sales.
How Does Cleetus McFarland Make Money?
Cleetus McFarland has diversified his income streams, ensuring he isn’t solely reliant on one platform. Here’s an overview of the various ways Cleetus McFarland generates his income:
1. YouTube Revenue
With over 3 million subscribers and millions of views per video, Cleetus McFarland’s YouTube channel is his primary source of income. YouTube pays creators through ad revenue, which can range from $3 to $10 per 1,000 views, depending on the audience and content niche.
Some estimates suggest that Cleetus earns upwards of $50,000 to $80,000 monthly from YouTube ads alone. Popular videos featuring wild car builds, drag racing, and automotive stunts bring in substantial views, contributing heavily to his annual income.
2. Sponsorships and Brand Collaborations
Cleetus McFarland’s influence in the automotive community has attracted sponsorship deals with leading brands. From car parts manufacturers to automotive tools and racing gear, these partnerships significantly contribute to his earnings. Sponsorship deals for YouTubers in his niche can bring in anywhere from $10,000 to $50,000 per campaign, depending on the brand and scope of collaboration.
3. Freedom Factory Events
Cleetus took a bold step when he purchased the Freedom Factory, a racetrack in Bradenton, Florida. By hosting events like Cleetus and Cars and other racing competitions, he generates income through ticket sales, event sponsorships, and live streaming rights. The Freedom Factory has become a central part of his brand and a significant revenue stream.
4. Merchandise Sales
Cleetus McFarland’s brand is synonymous with motorsports culture, and his merchandise sales are proof of his popularity. From t-shirts to hats featuring his iconic slogans and designs, his online store generates a steady income. It’s estimated that his merchandise sales bring in six to seven figures annually.
5. Car Collection and Investments
Cleetus McFarland’s car collection isn’t just for show—it’s an investment. Many of the cars he builds or modifies for his channel appreciate in value over time. Additionally, his involvement in the automotive industry has likely opened doors to other investments, such as real estate or business ventures.

Cleetus McFarland’s Car Collection: A Peek into His Garage
Cleetus McFarland’s love for cars is no secret. His car collection features some of the most legendary vehicles in the automotive industry. Below are a few notable examples:
- Leroy the Savage – A stripped-down Corvette with a twin-turbo LS engine, perfect for drag racing.
- Ruby – Another high-powered Corvette, showcasing Cleetus’s knack for building fast, reliable cars.
- Neighbor – A Crown Victoria turned burnout machine, beloved by fans.
- Toast – A jet-powered drag car that is as exciting as it sounds.
Each of these cars plays a starring role in his YouTube videos, drawing millions of views and reinforcing his brand.
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Cleetus McFarland’s Business Ventures Beyond YouTube
While YouTube remains a cornerstone of his success, Cleetus McFarland has ventured into other areas that amplify his income:
1. Freedom Factory
Owning and operating a racetrack is no small feat, but Cleetus has turned the Freedom Factory into a thriving business. By hosting races, burnout contests, and car shows, he attracts thousands of attendees and countless online viewers. The Freedom Factory also serves as a backdrop for his videos, further monetizing the property.
2. Automotive Partnerships
Cleetus collaborates with automotive brands not just for sponsorships but also for product development and promotion. These collaborations enhance his credibility and expand his reach in the automotive world.
How Cleetus McFarland Became a Motorsports Icon
Cleetus McFarland’s journey began when Garrett Mitchell adopted the “Cleetus” persona as a lighthearted joke. However, what started as a fun experiment turned into a full-fledged brand. His charisma, passion for cars, and commitment to entertaining his audience helped him stand out in a crowded field of automotive YouTubers.
Key Milestones in His Career
- Launching his YouTube channel in 2015.
- Buying the Freedom Factory in 2020.
- Growing his subscriber base to over 3 million by 2024.
- Hosting annual events like Cleetus and Cars, which attract thousands of fans.
Why Fans Love Cleetus McFarland
Cleetus McFarland’s success isn’t just about his cars or YouTube videos—it’s about his connection with fans. He has cultivated a loyal audience by being relatable, authentic, and passionate. Fans love his down-to-earth personality, high-energy content, and commitment to showcasing the best of motorsports culture.
Frequently Asked Questions
Conclusion
Cleetus McFarland’s estimated net worth of $5–$8 million reflects his dedication, innovation, and entrepreneurial drive. From dominating YouTube to owning a racetrack and building a loyal fan base, Cleetus has proven that passion and dedication can lead to extraordinary success. As he continues to expand his brand and influence, there’s no doubt his wealth, and legacy, will keep growing.
Whether you’re a car enthusiast or just love a good success story, Cleetus McFarland’s journey is nothing short of inspiring. Stay tuned to his channel and events to witness the next chapter of this motorsports icon’s career.